<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Turicum Marketing]]></title><description><![CDATA[Turicum Marketing]]></description><link>https://www.turicum-marketing.com/blog</link><generator>RSS for Node</generator><lastBuildDate>Mon, 07 Sep 2026 14:39:51 GMT</lastBuildDate><atom:link href="https://angebot.turicum-marketing.com/en/blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Turicum Marketing zeigt Schweizer Expertise im Fokus]]></title><description><![CDATA[Marketing ist heute mehr als nur Werbung. Es geht darum, die richtigen Kunden zu erreichen, ihre Bedürfnisse zu verstehen und langfristige Beziehungen aufzubauen. Gerade für Startups, Scaleups und KMUs in der Schweiz ist es entscheidend, auf lokale Expertise zu setzen.]]></description><link>https://www.turicum-marketing.com/post/turicum-marketing-zeigt-schweizer-expertise-im-fokus</link><guid isPermaLink="false">69c0f97be0fc71dfcfdf22f5</guid><pubDate>Mon, 04 May 2026 07:27:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/691e8e_93b1b36d3ae54cca8a7efef8e423095f~mv2.png/v1/fit/w_500,h_371,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Marketing-Audits für Scale-Ups: Ein Muss für nachhaltiges Wachstum]]></title><description><![CDATA[In der dynamischen Welt der Scale-Ups ist Wachstum das oberste Ziel. Doch wie stellt man sicher, dass das Marketing auf Kurs ist und die Ressourcen optimal eingesetzt werden? Hier kommen Marketing-Audits ins Spiel. Sie sind der Schlüssel, um Schwachstellen zu erkennen, Chancen zu nutzen und die Marketingstrategie gezielt zu optimieren. In diesem Beitrag zeige ich dir, warum ein Marketing-Audit für Scale-Ups unverzichtbar ist und wie du es effektiv umsetzt. Warum Marketing-Audits für Scale-Ups...]]></description><link>https://www.turicum-marketing.com/post/marketing-audits-f%C3%BCr-scale-ups-ein-muss-f%C3%BCr-nachhaltiges-wachstum</link><guid isPermaLink="false">69d4bc49d142869289ea1757</guid><pubDate>Mon, 27 Apr 2026 11:21:12 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7a3487_e20379e1f9074c0cb36ff2fd82eebee4~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Marketing-Audits for Scale-Ups: A Must for Sustainable Growth]]></title><description><![CDATA[In the fast-paced world of scale-ups, growth is the top priority. But how do you ensure that your marketing is on track and that resources are being used optimally? This is where marketing audits come into play.]]></description><link>https://www.turicum-marketing.com/en/post/marketing-audits-for-scale-ups-a-must-for-sustainable-growth</link><guid isPermaLink="false">69f03e022c6997bf5178c9ed</guid><pubDate>Sun, 26 Apr 2026 21:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7a3487_e20379e1f9074c0cb36ff2fd82eebee4~mv2.png/v1/fit/w_1000,h_768,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Warum gute CRM-Setups entscheidend sind für die Zusammenarbeit von Marketing und Sales]]></title><description><![CDATA[Warum gute CRM-Setups entscheidend sind für die Zusammenarbeit von Marketing und Sales - Ein funktionierendes CRM-System ist heute mehr als nur eine Datenbank. Es ist das Herzstück, das Marketing und Vertrieb miteinander verbindet. Ohne die richtige Verzahnung zwischen diesen beiden Abteilungen entsteht oft ein Gegeneinander statt eines Miteinanders. ]]></description><link>https://www.turicum-marketing.com/post/warum-gute-crm-setups-entscheidend-sind</link><guid isPermaLink="false">69b97eb33219c8444992dcb7</guid><pubDate>Tue, 07 Apr 2026 09:50:04 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_a38017623d9c48bc8f086339a40b2d66~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Why Effective CRM Setups Are Crucial for Collaboration Between Marketing and Sales]]></title><description><![CDATA[Why Effective CRM Setups Are Crucial for Collaboration Between Marketing and Sales - Today, a functional CRM system is more than just a database. It is the central hub that connects marketing and sales. Without proper integration between these two departments, they often end up working against each other rather than together. ]]></description><link>https://www.turicum-marketing.com/en/post/why-effective-crm-setups-are-crucial</link><guid isPermaLink="false">69c112769a4c5be93d3ba541</guid><pubDate>Tue, 07 Apr 2026 09:50:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_a38017623d9c48bc8f086339a40b2d66~mv2.jpeg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Swiss B2B Marketing-Report 2026]]></title><description><![CDATA[Swiss B2B Marketing KPI Report 2026: Which Metrics Do Marketing Teams Actually Use to Guide Their Work? A practical report for Swiss B2B companies that want to not only measure their marketing efforts but also make more informed decisions]]></description><link>https://www.turicum-marketing.com/en/post/swiss-b2b-marketing-kpi-report-2026</link><guid isPermaLink="false">69c11b5e37faa76c85e486d2</guid><pubDate>Tue, 24 Mar 2026 08:32:23 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_dad0a68f8c424ca3984638166091bf3a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Swiss B2B Marketing KPI Report 2026: Welche Kennzahlen Marketing-Teams wirklich steuern]]></title><description><![CDATA[Swiss B2B Marketing KPI Report 2026: Welche Kennzahlen Marketing-Teams wirklich steuern - Ein praxisnaher Report für Schweizer B2B-Unternehmen, die Marketing nicht nur messen, sondern fundierter entscheiden wollen]]></description><link>https://www.turicum-marketing.com/post/swiss-b2b-marketing-kpi-report-2026-kennzahlen</link><guid isPermaLink="false">69c116b032b5c00587e097fa</guid><pubDate>Tue, 24 Mar 2026 08:31:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_dad0a68f8c424ca3984638166091bf3a~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Marketing Growth Playbook]]></title><description><![CDATA[B2B-Marketing in der Schweiz braucht 2026 nicht mehr Kanäle, sondern mehr Klarheit. Dieses Marketing Growth Playbook ist ein pragmatisches Betriebssystem für Teams, die datenbasiert arbeiten wollen, ohne im KPI- und Tool-Chaos zu versinken. Du bekommst ein schlankes Growth-Cockpit mit fünf Kennzahlen (inkl. Lead→SQL und Pipeline-Beitrag), die Funnel-Basics, die fast immer fehlen, sowie einfache Routinen für Nurture, Sales-Handover und Experimente.]]></description><link>https://www.turicum-marketing.com/post/marketing-playbook</link><guid isPermaLink="false">699dc230e6cf3604ca3385ee</guid><pubDate>Mon, 02 Mar 2026 08:58:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7a3487_dc8d3268264e4ccab815633bc59759ef~mv2.png/v1/fit/w_1000,h_964,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Marketing Growth Playbook]]></title><description><![CDATA[In 2026, B2B marketing in Switzerland will no longer need more channels, but more clarity. This Marketing Growth Playbook is a pragmatic operating system for teams that want to work in a data-driven way without getting bogged down in KPI and tool chaos. You get a streamlined growth cockpit with five key metrics (including lead→SQL and pipeline contribution), the funnel basics that are almost always missing, and simple routines for nurturing, sales handover, and experimentation.]]></description><link>https://www.turicum-marketing.com/en/post/marketing-growth-playbook</link><guid isPermaLink="false">699dc5aa66edf4d40bf41ced</guid><pubDate>Mon, 02 Mar 2026 08:57:47 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7a3487_dc8d3268264e4ccab815633bc59759ef~mv2.png/v1/fit/w_1000,h_964,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[B2B marketing trends for 2026: What really matters]]></title><description><![CDATA[B2B-Marketing-Trends 2026 für KMU in Zürich: Self-Serve + Human, GenAI in Operations, ABM und First-Party-Daten – inklusive 30-Tage-Plan.]]></description><link>https://www.turicum-marketing.com/en/post/b2b-marketing-trends-for-2026-what-really-matters</link><guid isPermaLink="false">69317f977e005a1eafedcee1</guid><pubDate>Thu, 04 Dec 2025 13:17:30 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7a3487_01dcfdefec3d476c9d051503bfd64c2f~mv2.png/v1/fit/w_1000,h_736,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[B2B-Marketing-Trends 2026: Was wirklich zählt]]></title><description><![CDATA[B2B-Marketing-Trends 2026 für KMU in Zürich: Self-Serve + Human, GenAI in Operations, ABM und First-Party-Daten – inklusive 30-Tage-Plan.]]></description><link>https://www.turicum-marketing.com/post/b2b-marketing-trends-2026-was-jetzt-wirklich-z%C3%A4hlt</link><guid isPermaLink="false">693152dfd6a3f601d645e85b</guid><pubDate>Thu, 04 Dec 2025 12:33:08 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7a3487_01dcfdefec3d476c9d051503bfd64c2f~mv2.png/v1/fit/w_1000,h_736,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Marketing Audit: Why an external perspective gives your marketing a decisive boost]]></title><description><![CDATA[A marketing audit reveals what's working, what's wasting budget, and where the next three to five levers lie. External experts bring objectivity, benchmarks, and speed—without internal politics. The result: a clear scorecard, a clear roadmap, and measurable quick wins.]]></description><link>https://www.turicum-marketing.com/en/post/marketing-audit-why-an-external-perspective-gives-your-marketing-a-decisive-boost</link><guid isPermaLink="false">68b990a7e96775bf4300981d</guid><pubDate>Thu, 04 Sep 2025 13:16:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7a3487_da0fd585309a49669bc99375789bacfb~mv2.jpg/v1/fit/w_864,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Marketing Audit: Warum ein externer Blick deinem Marketing den entscheidenden Schub gibt]]></title><description><![CDATA[Ein Marketing Audit deckt auf, was wirkt, was Budget frisst und wo die nächsten 3–5 Hebel liegen. Externe Expert:innen bringen Objektivität, Benchmarks und Tempo – ohne interne Politik. Ergebnis: klare Scorecard, sauberer Fahrplan, messbare Quick Wins.]]></description><link>https://www.turicum-marketing.com/post/marketing-audit-warum-ein-externer-blick-deinem-marketing-den-entscheidenden-schub-gibt</link><guid isPermaLink="false">68b98f30b8338a1ae1933093</guid><pubDate>Wed, 03 Sep 2025 22:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7a3487_da0fd585309a49669bc99375789bacfb~mv2.jpg/v1/fit/w_864,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Lead Nurturing at Generali: How cold leads become hot deals]]></title><description><![CDATA[How do you pick up cold contacts and lead them to conversion - without being pushy?]]></description><link>https://www.turicum-marketing.com/en/post/lead-nurturing-at-generali</link><guid isPermaLink="false">68651a1f120ec7655887bc6c</guid><pubDate>Tue, 01 Jul 2025 22:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7a3487_d2109364373b4f35b91572da3954b582~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Lead Nurturing bei Generali: Wie kalte Leads zu heissen Deals werden]]></title><description><![CDATA[Wie holt man kalte Kontakte ab und führt sie zur Conversion – ohne aufdringlich zu sein? ]]></description><link>https://www.turicum-marketing.com/post/lead-nurturing-bei-generali</link><guid isPermaLink="false">686507ddfedfe328583380d8</guid><pubDate>Tue, 01 Jul 2025 22:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7a3487_d2109364373b4f35b91572da3954b582~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Ad Interim Marketing: Fast results instead of long onboarding processes]]></title><description><![CDATA[In many companies, it takes months for new structures to take effect. But what do you do when there is no time to wait for long-term changes - results are needed now? ]]></description><link>https://www.turicum-marketing.com/en/post/ad-interim-marketing-fast-results</link><guid isPermaLink="false">683d597df31df7f3bb1c2fc4</guid><pubDate>Mon, 02 Jun 2025 10:12:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_04e01c3a6f3d49a6939e3fc151c703e8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Ad Interim Marketing: Schnelle Ergebnisse statt langer Onboarding-Prozesse]]></title><description><![CDATA[In vielen Unternehmen dauert es Monate, bis neue Strukturen greifen. Aber was tun, wenn keine Zeit ist, um auf langfristige Veränderungen zu warten – sondern jetzt Ergebnisse gefragt sind? Genau hier setzt Interim Marketing an.]]></description><link>https://www.turicum-marketing.com/post/ad-interim-marketing-schnelle-ergebnisse</link><guid isPermaLink="false">683d57ba11ec739a96a49a93</guid><pubDate>Mon, 02 Jun 2025 07:57:34 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/11062b_04e01c3a6f3d49a6939e3fc151c703e8~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Marketing Due Diligence: Der unterschätzte Schlüssel zu fundierten Investitionsentscheidungen]]></title><description><![CDATA[Warum ist eine Marketing Due Diligence bei Investitionen entscheidend – und wie erkennen Sie damit Skalierbarkeit, Datenqualität und Wachstumspotenziale. Für Investoren, Käufer und alle, die es ernst meinen.]]></description><link>https://www.turicum-marketing.com/post/marketing-due-diligence-der-untersch%C3%A4tzte-schl%C3%BCssel-zu-fundierten-investitionsentscheidungen</link><guid isPermaLink="false">6808dfbdff81433b46ef5157</guid><pubDate>Thu, 24 Apr 2025 14:03:50 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c2b31b35e5bf42c6bf948515c64b4bfb.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Marketing due diligence: the underestimated key to sound investment decisions]]></title><description><![CDATA[Discover why Marketing Due Diligence is essential for smart investments – and how it uncovers scalability, data quality, and growth potential. For investors, buyers, and everyone who means business.]]></description><link>https://www.turicum-marketing.com/en/post/marketing-due-diligence-the-underestimated-key-to-sound-investment-decisions</link><guid isPermaLink="false">6808e1629b62e5eeadd061df</guid><pubDate>Thu, 24 Apr 2025 14:03:28 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/c2b31b35e5bf42c6bf948515c64b4bfb.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item><item><title><![CDATA[Why You Shouldn’t Enter 2025 Without a Marketing Audit]]></title><description><![CDATA[A marketing audit is the key to effective, data-based marketing in 2025. ]]></description><link>https://www.turicum-marketing.com/en/post/marketing-audit</link><guid isPermaLink="false">67ebe5c864814e7be4aadcf4</guid><pubDate>Mon, 31 Mar 2025 13:21:10 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/7a3487_ef73f494eef241c3a431cbded77d8193~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Turicum Marketing</dc:creator></item></channel></rss>